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Running a diverse portfolio of businesses has been an education in catering to niche markets.
Our companies share a common goal to create innovative and engaging experiences that are relevant to our current and future guest.
Seth Schorr, CEO
Development, operations & marketing functional expertise in hospitality, gaming, leisure & entertainment.
Seth Schorr
Seth Schorr
Seth Schorr
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First Latino Casino in US Opens!

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Seth Schorr
Press

Spotlight Articles

A North Las Vegas hotel-casino will officially kick off its renovation and rebranding next week into a Latino-focused property, a move the…
Mariachi music rang out of the Lucky Club in North Las Vegas Tuesday morning — a clear signal of the hotel-casino’s future that will cater to a Latino customer base….
JefeBet has revealed the Lucky Club Casino and Hotel in North Las Vegas will undergo a renovation and rebranding. The casino will be known as the Ojos Locos Sports…
September 15 marks the beginning of Hispanic Heritage Month in the US, but for JefeBet this is simply the case all year round. However…
Between the downtown Fremont Street area and the Las Vegas Strip, Sin City offers nearly everything, but something totally new is headed to the city…
There’s a major push to lure big tech companies and investors to Las Vegas. The Vegas Tech Summit, put together by local entrepreneur…
Two Las Vegas developers said they’re encouraged by the recent growth in downtown Las Vegas, adding that there’s several years’ worth of…
The US Hispanic and Latino audience is 64-million-strong, but has been poorly catered to so far by operators already in the market. COLE RUSH speaks to Seth Young of FSG Digital…
Seth Schorr
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Seth Schorr
Dream, Plan, Execute

A diverse portfolio of hospitality companies united in the common pursuit of superior guest experience

The world of hospitality is ever-changing. The ability to envision trends before they emerge, and build successful business around them is a trait exhibited by few. When that vision is coupled with a decades long pedigree that is deeply rooted in the old school art of delivering the very best in guest experience, that is when something truly special is born.

In a changing world constantly disrupted by technology and innovation staying relevant amongst the noise is a challenge faced by many entertainment and hospitality businesses. Without compromising quality, service and value our companies design and execute an added layer of uniqueness to these fundamentals that our audience is growing to enjoy and expect.

Since beginning his career in gaming and hospitality in 1991, Schorr served as an integral member of the Wynn Resorts team, developing the international marketing department in Macau, the interactive gaming division and The Wynn Collection of Fine Art. Schorr also worked in numerous capacities at Bellagio Resort and Casino, The Mirage Hotel and Casino, Treasure Island Hotel and Casino and the Golden Nugget Laughlin.

“Your commitment to the Downtown Grand is a spectacular addition to the work we’ve already completed at City Hall, the Mob Museum, and the Smith Center among other fabulous revitalization efforts. The support and enthusiasm of dedicated business leaders like you are critical to our continued success”
Honorable Mayor Carolyn Goodman
The Honorable Mayor Carolyn Goodman
The Entertainment & Resort Capital of the World

Las Vegas is the Entertainment Capital of the World

Having watched Southern Nevada transform over three decades, it is a passion to create unique and innovative experiences and continue the evolution that maintains our State’s position as a world-class entertainment destination for generations to come.